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Decide on the Right Internet Business

Author: Michael Brooke

The 80/20 Rule is alive and well in Internet business that you may chose to join. In fact, the Rule is probably more like 90/10. Only 10 percent of those who register with an business at any given stage will be active a year hence.

The reasons are not too hard to find and some main ones are provided below. These are not necessarily mutually exclusive or comprehensive. They are based on the observation and personal experience of the author. In addition the author provides you with a list of the questions or statements that you MUST answer before you commit to an Internet business. It is a big undertaking even though the investment may not appear large. like any new business it should not be entered into lightly.

Problem Areas

These are some of the main areas which are the roots of the problems. Undoubtedly there are others.

1. INCOMPATIBIliTY between you and the business. Consider the nature of the work, the commitment, the product, the other associates 2. YOUR FINANCES. Inadequate startup funds; inadequate cash flow, unexpected expenses 3. FALSE ADVERTISING BY COMPANY . Exaggerated claims of financial rewards; Failure to provide full picture of benefits and expenses. 4. YOUR KNOWLEDGE, SKILLS AND EMOTIONS. Over-optimism, gullibility, ignorance, immaturity, inexperience, bad decision-making ability, inappropriate or lack of knowledge and skills. 5. INADEQUATE RESEARCH by you of the company, its claims, its critiques, other member reps 6. NO NEEDS ASSESSMENT. i.e. no game plan. You have given little thought to the kind of business you want to work in. Your sole objective is to “make a lot of money”, not, will I be successful and will you enjoy the work.

People seeking a business have to proceed in a methodical and systematic manner, unemotionally and rationally. They need to set out their requirements; a shopping list of what they want, what they need, and an indepth look at what the business under scrutiny have to offer.

You require two Excel spreadsheets or Word table,

1. In the first spreadsheet you should consolidate your fields (items0 on the vertical plain. Horizontally you should write your answers; 2. In the second spreadsheet, you would have the same vertical fields . On the horizontal you would have all the companies you are considering. In each block you could use truncated text and a numeric score on a 1-10 scale where “1” is poor or inadequate and “10” is excellent”

Give yourself lots of spreadsheet room as this should be a long document if you plan on doing things right.

Personal Characteristics. o list your strengths? (e.g. good communicator, good sense of humor, gregarious, unemotional o list your weaknesses (e.g. short tempered, lazy, untidy, disorganized, unfriendly)

Professional Characteristics. o list of strengths? (e.g. team player, good public speaker, organized, stress proof o list of weaknesses? (e.g. not a team player, dislike other people, lazy, disorganized)

Your Commitment, Interest, Knowledge and Skills in and for this particular business. (After completing 1 and 2 answer this one honestly. Don’t kid yourself or it will come back to haunt you) o What kind of a commitment is expected of you, and can you make it? o How much active interest is necessary? o Do you need any special knowledge and skills?

Personal Compatibility. o Are you going to get on with the owners, other associates? o Are you interested in the product? o Are you going to enjoy the new activities, responsibilities which could become a life style?

Finances. o What start-up money do you have (Don’t say none. likely it will to be at least $1000)? o What monthly expenses are you going to need (e.g. license fees, telephone, marketing expenses, buying leads, advertisement? o Money for further “hidden” buy-in/upsell essentials o Setting up your office, buying/upgrading equipment, consultant fees o When is break-even likely to occur? You are unlikely to make money at the beginning. Can you carry the expenses for that time?

Time. o How many hours will it take setting up the business? o How many hours can you comfortably spend a day on the business on an ongoing basis? o How many hours does the company say you need to spend? Are they compatible? o Will you need to attend conferences away from home? Who will pay? o list your other personal, professional and social commitments and see whether you have the time to do this new commitment properly.

The Company. You may very well have your personal act together but have you looked very closely at the company. The vast majority of Internet companies have at least one major fatal flaw and you are likely to come out the loser if you join up. Exaggeration at all levels is the biggest problem. There is big-time B.S. with most of these companies and you have to do your due diligence researching the company. Of course there are companies with fatal flaws, with whom you still can make a lot of money. But the rule “caveat emptor” – beware the buyer- applies here. Consider the following carefully.

o Who are the owners? What is their background? What other businesses do they have or did they have? How successful were they? Can you get arms length testimonials on the owners? o How long has this company been in business? What is its financial situation? o How many people have already joined? How many are still active? o What can you find out about the other people who join up? o Ask for a random list of people who have joined up so you can talk to them o Search the Internet thoroughly for comments on the company o Is there a “money back” policy? Is it unconditional? o What is the product(s)? Is it for real or irrelevant? Is it likely to fall out of favour with buyers? o How do the owners describe the company? e.g. MLM, Network Marketing o Ask to see the companies policies and procedures manual, and its strategic plan if they have one. o Who do you report to if you have questions? o What kind of training will the company provide?

Too often, people enter into a new business in a euphoric, heightened emotional state of mind. Regardless of the pressure to join, give yourself plenty of time to consider the pros and cons. It is better not to join than to be pressured to join. And don’t listen to all the nonsense about your not having any courage or not begin able to take a risk. This is sales hype which you must treat with the contempt it deserves. Remember you make a mistake, no one will bale you out. Good luck!

The author invites you to review the company that he joined after much consideration and after making bad mistakes beforehand. It is www. He considers it close to perfect.

Michael Brooke, Ph.D is a retired university administrator. He is also an adult educator, a published author, corporate trainer and internet business entrepreneur. He is presently an Associate of the Prosperity Automated System and is looking carefully for a complementary company to join.