Rammer Jammer Yellow Hammer: A Journey Into the Heart of Fan Mania (Unabridged)

Warren St. John decided to find out why people care so much about the outcomes of games they're not playing in by joining a group where the particulars of the fan psyche would show themselves in sharp relief: the caravan of hundreds of RVs that follow the Alabama Crimson Tide across the South, taking over college towns with a moveable feast of Weber grills, karaoke machines, Igloo coolers, and fast-draining liquor bottles. Rammer Jammer Yellow Hammer offers not a locker-room view, but a seat in the bleachers, stadium parking lots, and in the inner lives of fans (not to mention their RVs). Drawing on psychological and sociological research on fandom, this is not just a travel story, but a cultural anthropology of fans.